Welcome to
WTFwasabi
Discover Japan’s amazing culture, from timeless traditions and crafts to cool pop culture. Get reliable updates and fresh info about Japan’s unique vibes and trends.
New articles
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How to keep watch on manga awards without missing — key awards to check now and announcement dates
If you want to strike gold on a favorite you haven’t met yet, manga awards are reliable. However, manga awards…
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Japanese “Kawaii” Fashion — Popular Brands Representing the Mass-Produced Look
In Japanese fashion, you often hear the word “mass-produced” (ryosan-gata). Some say it means “everyone looks the same,” but in…
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My Hero Academia × GiGO Campaign (September 12 – October 31, 2025)
In autumn 2025, GiGO amusement facilities across Japan will host a special collaboration campaign with My Hero Academia. From exclusive…
Categories
Traditions
Discover Japan’s timeless customs like family crests and personal seals.
Crafts
Explore the beauty of traditional Japanese craftsmanship and artistry.
Style
From kimono to hair trends—Japan’s fashion through the ages.
Pop Japan
Dive into manga, anime, and the colorful world of Japanese pop culture.
Historical Japan
Step into samurai ethics, age-old festivals, and Japan’s rich history.
Beliefs
Uncover Japan’s spiritual roots—shrines, rituals, and traditions.
Experiences
Hands-on journeys into real Japanese culture and seasonal events.
What readers are saying
LiviLou
Omg, WTFwasabi is such a vibe! I’ve been obsessed with Japanese street style and this site totally gets it. Love the PopJapan stuff—it’s giving real Tokyo energy. Definitely bookmarking this for my next trip. 💖💼🍜
MarcoR.
WTFwasabi has some really niche content, especially in the Traditions section—I respect that. That said, some articles could go deeper. Like, if you’re gonna talk about kamon, let’s see the evolution, not just cool symbols. Still, better than most superficial Japan blogs out there.
Thom Anders
As someone planning a six-month trip through rural Japan, WTFwasabi has been invaluable. The articles on regional festivals and customs offer the kind of context mainstream travel sites often ignore. It’s evident the writers know their subject matter—not just as tourists, but with cultural sensitivity. Highly recommended.